Branding Strategy and Pay Per Click Digital Marketing Form a Dynamic Duo
When our client Truma brought its German heritage to North America, the luxury RV appliance manufacturer knew it needed help to bridge the cultural gaps. We accepted the challenge to build brand awareness and introduce Truma to RV OEM decision-makers using pay per click digital ads.
Truma has a long history of success in the European market. That gave us the building blocks needed to set a strong platform for the manufacturer in the U.S., Canada, and Mexico. Our first steps called for market research to gauge consumer interest in purchasing high-end hot water appliances. We also helped redefine RVer expectations through print media, pay per click campaigns, trade show support, videos, and point-of-sale support.
A digital presence helped Truma launch new products outside the recreational vehicle space. We showcased an electric cooler in a series of digital ads and used Google AdWords to promote Truma’s brand and product awareness.
The results drove more than 7,000 conversions and over 17 million impressions. Not bad for a brand in an overly saturated industry!
What was the secret behind our success for Truma? We used a combination of specialized SEO tools and digital content marketing systems to execute our strategies. That meant a full suite of channels, including SEO content-driven landing pages, social media, video ads, Google ads, Google Display Network, and Facebook ads. We used sophisticated demographics to target potential customers who received the rich media ad formats and banner ads displayed across several mobile devices.
Along the way, the experienced team of digital wizards at TaigMarks made sure the campaign ran smoothly.