Marketing Consultant or a New Hire?

Marketing Consulting
by Ashley

Are you considering a Marketing Consultant?

A Marketing Consultant is someone who is hired to assist a company’s strategic plans from an outside point of view. Sometimes a marketing consultant is a freelance worker but oftentimes they work in an agency on a team of many professionals with diverse strengths and skills. There are many reasons why a company may choose to reach out to an outside consultant rather than inflate its own internal marketing department.

There are advantages to working with a marketing agency versus hiring internally. Mainly, you don’t have to pay a marketing consultant salary. When your project is complete, you save money until the next project is ready.

Overhead for hiring new employees is an investment and ideally, it is a long-term investment. But American culture has changed throughout the last few generations and it is increasingly less common for a person to have one or two jobs in their lifetime. The Bureau of Labor and Statistics conducted a study in 2015 that revealed the average person has 12 jobs between the ages of 18-50. And that was six years ago before the Covid-19 crisis affected the job market. Now, many employers are struggling to find employees to fill their open positions. Combine that with high turnover and one may wonder if your internal marketing department will ever get that project off the ground.

An outside perspective…

Sometimes when a strategy has failed, it is good to have an unbiased set of eyes on it. It’s easy to become bogged down in the weeds of everyday responsibilities. Rarely does an internal marketing team in a corporation only work purely on marketing projects. Extra responsibilities, sales goals, budget issues, and more add up at the end of the day. Some projects are bound to be placed on the back burner.

A Marketing Agency is a Partner, not an Outsider

When you hire an outside consultant, you have a dedicated person or team of people focused on your project. It is sometimes easier to see where things have derailed when an audit of your strategy has been completed. Maybe things stalled and then your direction changed – fragmenting your marketing strategy. Maybe your goal was not clear in the beginning. An experienced outside firm can help bring these issues to light while working efficiently to get your project launched.

Diverse strengths and skillsets…

There is a saying, “Two heads are better than one.” So having a marketing agency at your disposal just makes sense. It is difficult for one person to be good at everything. At TaigMarks we have a diverse team of marketing consultants with years of experience in SEO/SEM Keyword Research, Digital Marketing & Brand Strategy, Content Writing, Global Marketing, PPC Management, Digital Ads, and more. If you would like to learn more, reach out to us and we will share what drives our passion for marketing.

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